Email Marketing Specialist

Alisha Paudel

Crafting revenue-focused email campaigns and automated flows that convert. Turning subscribers into loyal customers through strategic storytelling and data-driven design.

Alisha Paudel

2+ Years

Experience

About

About Me

I'm an email marketer with 2+ years of experience creating revenue-focused campaigns and automated flows for Shopify and WooCommerce stores. My expertise spans across multiple platforms including Klaviyo, Omnisend, and Brevo.

I specialize in segmentation, A/B testing, and deliverability best practices that ensure your emails not only reach inboxes but also drive meaningful engagement and conversions.

Beyond email marketing, I'm experienced in designing on-brand creatives in Canva and tracking performance using Google Analytics. I believe in the power of data-driven decisions combined with compelling creative to deliver exceptional results.

70%

Higher Sales via Campaign and Flows

2+

Years Experience

4+

Client Projects

Experience

Work Experience

Apr 2023 — Present
  • Planned, built, and launched promotional + lifecycle campaigns across WooCommerce and Shopify using Klaviyo, Omnisend, Brevo.
  • Maintained a regular cadence of campaigns with continuous testing to improve opens, CTR, and revenue.
  • Designed mobile-first email graphics and banners in Canva.
  • Built and optimized automated flows (Welcome, Abandoned Cart, Post-Purchase, Re-engagement) for up to 70% higher sales.
  • Implemented list growth via embedded forms/pop-ups and optimized capture rate through incentives and copy tests.
KlaviyoOmnisendBrevoCanvaA/B Testing
Nov 2022 — Apr 2023
  • Researched and wrote SEO-optimized blog content.
  • Created engaging visual content using Canva.
SEO WritingContent StrategyCanvaWordPress

Education

2018 — 2023

Bachelor in Computer Information System

Pokhara College of Management

2016 — 2018

Science (+2)

Gogan Secondary School

Skills

What I Bring to the Table

Email & CRM

KlaviyoOmnisendBrevoShopify

Automation

Welcome FlowsAbandoned CartBrowse AbandonPost-PurchaseWin-backSunset Flows

Analytics

Google AnalyticsUTM TrackingCohort AnalysisLTV Tracking

Design

CanvaEmail GraphicsSocial GraphicsBanner Design

Content & SEO

Blog WritingKeyword ResearchReadabilityOn-Site Optimization

Other

WordPressEnglishNepali
Portfolio

Email Design Showcase

A collection of email designs, automations, and sign-up forms I've created

Contact

Let's Work Together

Ready to boost your email marketing results? I'd love to hear about your project and discuss how I can help you achieve your goals.

Location

Pokhara, Nepal